Why Email is so Popular: Reasons and comparison

There are about 4.48 Billion email users in the world which is 56% of the total population and this is the highest number of users for any platform (Source given). It shows the popularity of emails in communication mediums despite countless messaging apps and social media platforms.

Let’s discover secrets behind why email is so popular and why billions of people trust using this tool in their everyday life.

5 Reasons Why Email is so Famous

Email was invented in 1971 and since then it has completely changed the communication style of the people by its widespread benefits. Now, it is possible to market your product through emails, send and receive necessary attachments, find clients for your services all across the world, and talk with the audience in a professional manner. This shows the importance of emails in the developing technological platforms.

Here are some of the reasons which can prove why emails are still so popular among the people in the age of highly developed digital platforms.

Universal Access: 

Imagine sitting at the end of north and sending a message to a person on south and that too at no cost. The email platform has made it easy to communicate with people all over the world. As there are no limitations of boundaries, specific platforms and device requirements on email, thus it offers universal access to it’s users.

Unlike messaging apps such whatsapp telegram etc where you can send messages to the same operating system, through emails you can exchange messages with different operators seamlessly without any difficulty and this compatibility makes it most popular among the people.

Professional Standards:

While creating an Email we provide information like our full name, date of birth and gender info and then we make a unique mail address corresponding to our name like (carlpeeter@digitalmarketingtime.com) by seeing this email address you can find that the email is sent from a Digital Marketing Time name company.

Same as these names like john, smith, peeter etc you can make their unique address for a professional communication. This professional standard of email has made it so popular that in today’s modern world each business, brand and service provider wants to have a specific professional named email for better communication experience.

Privacy and ownership: 

In messaging apps the number is a must for processing which means all of your data can be accessed by the receiver. As there are software which can fetch the data of a number. But there are no such worries in the case of email, it just needs your business details or name etc to start the communication. Email provides more authority than all other communication platforms. That’s the reason it is the most famous communication platform among the people.

Now everyone wants to have his own professional email for the business activities because email provides privacy and ownership controls more than messaging apps. Businesses relationships become long lasting if operated through emails because B2B industries highly prefer email communication methods for marketing their products.

Storage and structuring:

In the rapidly developing world it becomes necessary to update yourself every minute. Every year new devices with multiple features come in the market and to update our experience we change the old devices. This practice has made it very difficult to manage data in the structure form because when a device is changed all the data can be vanished. This data storing and structuring capabilities of emails has kept it on the peak of people’s interest when communication standards are concerned.

You can use the same email on a new device and all of your previous data will be safe in Google, yahoo or outlook email accounts. You can also take backups for your messaging app data in emails. You can now imagine how and why it is very famous amongst the people. This practice helps content marketing which is done by large businesses, brands and service providers.

Long Term Relationships:

When a new conversation starts in email there are more chances of a long term relationship because we only see emails when we are totally free and fresh minded. Unlike messaging apps where a person has a lot of other concerns to do, emails provide more chances of intentions from a person with a totally fresh mind that leads to a long term relationship in the future. Making long term relationships is key factor in email marketing.

Comparison of Email with Messaging Apps

Messaging apps like whatsapp, telegram and slack are used for quick and instant responses but sometimes these quick responses may end in short conversations. Usually, conversations in emails are long lasting and well structured.

Due to its professional emailing structure it is more convenient and simple than other messaging apps.

Here is Brief Comparison:

Conclusion

Email has been considered a weapon when it comes to initiate the long term relationships in the business world. Almost all the large business owners, brands and service providers prioritize email communication over all other messaging apps. It is very famous for it back up options among the people.

If you are also an email marketer and write emails on daily basis then you should know how to end an email effectively. Read this article on the topic what are the best ways to sign off a business email.