Search Engine Optimization as Digital Marketing Technique

Updated: 29 Oct 2024

When we type any query in Google search we see two types of results: one, containing sponsored tag at the top of their website which means that these websites are paying Google for each click to remain at the top of search and other without sponsored tag are the examples of ‘’Search Engine Optimized’’ websites.

Search Engine Optimization (SEO) is a crucial factor in digital marketing because it focuses on search queries of simple customers, clients and agencies. According to SEO companies the return on investment ROI in SEO ranges from 500-1000% which means that you can get 5-10$ for every 1$ spent in SEO. One of the best and interesting facts of SEO is that it increases brand awareness among the people which is very important in online reputation.

Beside its adverse benefits it takes 6-12 months for showing proper results which can sometimes become frustrating for the business owners but once a website starts receiving organic traffic then the website becomes a money making machine without any further investment.

What is SEO

Search Engine Optimization (SEO) is a digital marketing technique which deals with the optimization and ranking of websites in google search engine.

It is a process of increasing the visibility of a website when a person searches for the information related to products, brand or business. When we focus on different keywords in our content related to our products, brand or business then search engines read, crawl and index the point and rank website according to the competition of that specific niche.

How SEO Works

Keywords Targeting: Initially we focus on low SEO difficulty keywords which are easy to rank and then we move to high SEO difficulty keywords for targeting organic traffic against multiple aspects of our product. There are different tools which help us to find different keywords.

Content Creation: After finding profitable keywords it is very important to create quality content in the form of articles, images and videos which can rank in google search console and can become a source of visibility through organic traffic.

Other Stuff: There is a lot of other work which has to be done besides targeting keywords through content creation. It includes technical issues, meta titles and meta description settings, creating referring domains via focusing on creating useful and quality backlinks etc.

Why SEO is Best For New Businesses

When a new online business is launched, getting noticed is one of the biggest challenges because initially we don’t know much about our competitors, online processing and more importantly about new people.

It is the point where SEO comes in and it serves as the powerful tools for your business’ visibility, enhancements and crowd.

There are some reasons why SEO is best investment digital marketing technique:

Builds Trust and Credibility

SEO is a technique in which we show Google that we are giving the best solutions to the audience problem and then Google gives us authority by showing our business at the top of search results. It builds trust for our business in the eyes of customers.

Cheapest Growth Technique

There are two ways to rank on search queries which are Search Engine Marketing (SEM) and search engine optimization (SEO). You will pay for every click in PPC while you can take long term benefits from SEO with one time investment, thus it is cheaper growth technique than all.

Long Term Results

SEO takes time as it is a complete ranking strategy but once you rank on several money making keywords then it will not stop sending traffic in waves even after the breakdown of your website pages.

Improves User Experience

Quick website response helps in improving user experience on our website and it is a part of technical SEO. In Website Optimization we make sure that all the content on our website works properly.

Local SEO for Local Visibility

Most of the people use words like near me, in (specific city or country) in their search queries. Through local SEO we focus on ranking our business on these local Searches for gaining local clients.

Types Of SEO

There are three types of SEO which are On Page, Technical and Off Page SEO.

On Page SEO

Optimization in which we focus on each and every page of a website is called On Page SEO. On Page SEO deals with creating content and then setting different things like meta titles and descriptions, post url, images optimization, writing content according to the keywords, and quality content.

Technical SEO

The most important part of SEO is Technical because it deals with complete website Optimization. In other words we can say that technical SEO is an on site optimization.

In technical SEO we ask google to crawl, understand and index our website. We are using Google as a source of traffic and if our website is not indexed properly then how can we take benefit from google customers?

Making your content mobile friendly is also a part of Technical SEO which provides the best experience for mobile users and makes your business website an ideal website.

Off Page SEO

Off Page SEO as the name indicates, it is done outside the website. Off Page SEO is making quality backlinks for improving our rankings in Google search results against different keywords. Google ranks those pages in its search which has a high number of backlinks.

Top Disadvantages of SEO

Dark Side
With its adverse benefits it has some drawbacks which can sometimes become a headache for the new business. These drawbacks are given below: SEO is a time consuming process which can sometimes extend its period to seven or eight months or even a year. Seo is not about making efforts for only one or two days or weeks, it’s an ongoing process and it should be completed once started. Every search engine updates its algorithm every year which can ruin all your efforts. There are niches in which competition is very high which takes a lot of investment and struggles to overcome. Even with the best efforts results are not guaranteed. You can not rest from making new content because SEO demands fresh and updated content. SEO is costly when you hire someone to do so. In SEO a short mistake can lead to website panelization. SEO is very complex which requires knowledge of using different tools, and having content creation skills. Return on investment in SEO is very difficult because of its adverse investment. Over focusing on SEO can lead to bad user experience. SEO is a marketing technique in which results depend upon your competitors more than your efforts. It can not be applied to all kinds of businesses.

Dark Side

With its adverse benefits it has some drawbacks which can sometimes become a headache for the new business.

These drawbacks are given below:

SEO is a time consuming process which can sometimes extend its period to seven or eight months or even a year.
Seo is not about making efforts for only one or two days or weeks, it’s an ongoing process and it should be completed once started.
Every search engine updates its algorithm every year which can ruin all your efforts.
There are niches in which competition is very high which takes a lot of investment and struggles to overcome.
Even with the best efforts results are not guaranteed.
You can not rest from making new content because SEO demands fresh and updated content.
SEO is costly when you hire someone to do so.
In SEO a short mistake can lead to website panelization.
SEO is very complex which requires knowledge of using different tools, and having content creation skills.
Return on investment in SEO is very difficult because of its adverse investment.
Over focusing on SEO can lead to bad user experience.
SEO is a marketing technique in which results depend upon your competitors more than your efforts.
It can not be applied to all kinds of businesses.