What is the Most Effective Email Marketing Campaign Strategy

Imagine expanding your marketing reach in millions with just running an email marketing campaign. In 2024 the promotion of products through email marketing has increased 56%, it is only because of its widespread users and quick conversions.

Approximately 362 billion emails are sent every day and there is an increase rate of 4.1% every year. This shows the importance of emails in the promotion of a product, brand or service.

Here the question arises: what is the most effective email marketing campaign strategy?

For every marketing campaign, strategy is the key because when you do a research on do’s and don’ts of your audiences, segment your subscribers and then proceed with a personalized content then it increases the ROI from 36$ to 42$ for every 1$ spent.

What is a Strategy in Email Marketing Campaigns

The planning to execute an email marketing campaign is called its strategy which includes gaining knowledge, audience research and segmentation, creating engaging content and then keeping up with the audience needs, interest and behaviors. It is all about using techniques to showcase the product, brand or a service in front of ideal customers for increasing sales and generating future leads by making the email marketing campaigns impactful.

Step by Step Strategy for an effective Email Marketing Campaign

As you are here to know about the strategy to implement for your email marketing campaign that can drive traffic in waves and there must be higher conversion rates. Let’s uncover the strategy in a step by step fashion.

1st Step: Set Motives

Before running an email marketing campaign there should be a list of all the goals and objectives that you are planning to achieve and it depends upon your products, brand or service. It is the same as direct mail marketing in which you set the purpose of sending a written banner to a calculated number of people and then making an ROI chart. If you compare email marketing vs direct mail marketing then you come to know why setting goals and objectives is very important in an email marketing campaign.

It is the most important and first step in setting an email marketing campaign strategy.

1. Set the criteria for example: you will have a plan to get 1000 opens and 600 clicks from an email marketing campaign.
2. Use SMART (Specific, Measureable, Achievable, Relevant, and Time Bound) criteria while setting goals because if you set goals which are out of your reach then it will be disheartening for you.
3. It is better to arrange the indicators which will help you to calculate the final data of an email marketing campaign.

2nd Step: Audience Research and Segmentation

Email marketing is a very good but difficult method of promoting a product because a single mistake can destroy all of your efforts. A user visits an email inbox two or three times in a day or maybe once in a day, which means you will research and find those prospects which are really interested in your products. It is better to send 1 email after a proper research rather than sending 10 random emails.

1. Research the audience to whom you can be beneficial.
2. Segment your research according to demographics, past purchases, return ratio and behaviours.
3. Create quality content by the demands of segmented audiences.

3rd Step: Compelling Subject Lines and Preheaders

The only thing which is visible to a customer before opening a mail is its subject which is shown in the notification bar. You can just imagine the importance of subjects in an email marketing campaign. It must be unique, clearly explaining the inside content, showcasing the benefits and most importantly it must not contain spammy words.

1. Mention all the benefits you can give in a single short sentence.
2. Use short subjects and do A/B Testing for checking open rates.
3. Know about what specificity your audience wants from you.

4th Step: Valuable and Relevant Content

If you do the first two steps perfectly then you shouldn’t have problems with the content creation. First you will set your goals and objectives which will help you in making quality content and secondly you will research the audience in which you will also read and note the content at which your audience is engaging the most.

1. Create a structure of writing content according to the audience’s need, demand and interest.
2. Use all content types like promotional offers, educational and trustworthy.
3. Clearly modify the benefits you can offer and discounts on future deals.

5th Step: Call to Actions (CTAs) Optimization

CTAs are used at the end of an email marketing campaign inside the content that asks the prospects to take an action. It depends on how you use the subjects, craft content and then present your product, brand or service. 

1. Use CTAs that clearly explain the purpose of your marketing and what benefits you are offering.
2. Use clear and actionable language rather than making the audience feel unsafe.
3. Double check the wording, design and placement of the CTAs at different locations and choose the best possible condition.

6th Step: Mobile Optimization

In the 20s if you don’t give time to mobile optimization in your marketing strategies then you are definitely doing wrong because most of the internet users are mobile users. Almost 60% of the email users are opened emails on mobiles and these numbers tell us that we should focus on optimizing our emails according to the mobile devices along with the desktop.

1. Make sure emails sent in a marketing campaign open clearly on mobile phones.
2. Use large buttons, .webpg images and touch friendly content to optimize the user experience.
3. Choose those formats and sizes that can prevent slow loading on small screens.

7th Step: Automated Email Campaigns

After running an email marketing campaign it is very necessary to take help of an email marketing tool which will allow the automated email campaigns. Automation helps you to concentrate on the measurable results like open, clicks and conversion rates rather than sending the emails by yourself. You can put the data in the tool and set a schedule for sending the right email, to the right people and at the right time.

1. Use the automation benefits for like follow ups, and welcome emails etc
2. Personalized automation emails based on the user’s action and previous engagement.
3. Always check the sent email during an automation process to make sure that it remains according to the given data instructions.

8th Step: Analyzing Metrics and Optimization

When you have researched a lot for finding the potential prospects, segment them accordingly and implement the strategy then you receive real time data in the form of opens, clicks, interactions, engagements and conversion rates. This insightful data will tell you the successful ratio of your email marketing campaign and allow you to monitor the future campaigns accordingly.

1. Track open rates, click through rates (CTRs), conversion rates and unsubscribe rates.
2. Also you can analyze these rates in A/B testing before setting an email marketing campaign.
3. Use this real time data to provide more specificity to the audience.

Rules to Follow In Email Marketing

Conclusion

After discussing 8 steps of running an email marketing campaign strategy in detail we conclude that if there is a proper strategy behind an email marketing campaign then it can be useful otherwise we can not take benefits even after running 100 marketing campaigns without a proper strategy. Then at the end of the article we take a look at the rules of email platform which must be obeyed.

As this strategy is time taking and it is not possible for a person to run an email marketing campaign 100% perfectly while managing a high level online and offline business. If you have a budget and want to hire an email marketing manager for your business campaigns then read our article on who can be an email marketing coordinator before hiring. This article includes a discussion on qualities and responsibilities of an email marketing coordinator.