Concept of Content Marketing in Digital Marketing

In digital marketing it is said content is the king, when you market your product in such a way that it appears everywhere on the internet in front of your targeted audience then you will be doing content marketing for your products in true sense.

You have noticed that when you search for a product information on google, articles are ranking for information, or you search for a product on social media posts appear and at the end of each article and post there are CTAs for buying the product. These articles, blogs and social media posts are examples of content marketing and it has made it very easy and critical for businesses and brands to market their products effectively. Ads are short term marketing strategy while these permanent search results are long term marketing strategy which is known as content marketing. 

It is very important for the businesses to understand the true concept of content marketing, lets exlore this in details

Understanding Algorithm Challenges and then implementing Content marketing strategies according to the competitors is a very difficult task to achieve in content marketing.

What Is Content Marketing in Digital Marketing

Content Marketing is all about writing articles, eBooks and case studies, making videos and images and then marketing them with advertisement or optimization. For marketing content business use different tactics like Search Engine Optimization, Search Engine Marketing, Social Media Marketing etc.

In the modern world where Audiences are constantly bombarded with relevant and irrelevant ads, useful content can play a vital role in promoting a product because it’s not about selling a product it’s about building trust among the audience which has to fulfil the desires of audiences and force them to find you again and again.

This can be attained with marketing your content in which you will be sharing real time stories with the audience, providing solutions to their problems and creating friendly relations with them.

Key Components of a Successful Content Marketing Strategy

Being a business owner you always look to harness the power of content marketing, but to rely on the results you will need more than just posting a few blogs or social media updates here and there. There must be a complete strategy before marketing your content.

Below is a complete road map for your successful content marketing strategy;

1. Clear Goals and Objectives

Ask yourself why you are doing content marketing, is it for just making sales and generating leads or building trust amongst your ideal audience. Set goals and objectives and find what you can do better than your competitors in order to overcome them. It will take a complete research.

2. Understanding Your Audience

You can’t create valuable content without knowing who you are speaking to, so don’t be in a rush. First, take a seat and make a list of desires, pain points, problems, and demands of your audience and then go for crafting your content.

3. Content That Solves Problems

As a buyer we always want to know what we are buying and how it will make our lives easier. So always focus on making the content that solves problems no matter it’s a blog post, social media update, video or image.

4. Variations in Content Formats

It is said that one image is better than thousands of words, and we say that a video is a combination of pixels so don’t limit yourself in making content in only one format. Your content in different formats will resonate differently so track the performance and focus on the format which gives best results.

5. Consistent Publishing Schedule

For being successful in any field consistency is the key. Consistency is not the meaning of posting daily but it’s about posting according to your schedule which can be weekly, biweekly, daily or monthly.

6. SEO Friendly Content

An important benefit of content marketing is to remain visible in search engines which brings trust and sales at the same time. While making content always look for its optimisation by focusing on seo keywords, meta titles and descriptions.

7. Promotion and Distribution

Even the best content needs a push. After making content, share it on social media, send it in your email newsletters, and invite online communities to check the content. When content gets a push it will lead to higher conversion rates.

8. Tracking and Analysing Performance

How do you know if your content is reaching the right audience? For this purpose you will have to check performance of engagement on your content. Collect the data and analyse it carefully and craft the future content accordingly.

9. Adapt and Improve

When you make content for the first time you don’t have an idea about reactions on content but for a second time you can check the feedback of your targeted audience on your content. You can adapt the changes and improve your content according to the real time data.

Focusing on these key components will set a road map for your content marketing strategy that will not only help you to reach your ideal customers but also bring sales and leads in the future.

Why Content Marketing Matters in the Digital Age

Content marketing becomes a vital thing in the digital age because it allows businesses to connect with their audience in a world overloaded with information. People have a number of choices and they can easily ignore ads which make it harder for brands to find their place in the relevant field. Content marketing helps businesses cut through the noise by providing valuable information that people actually want to know before going to make a purchase.

As the content marketing offers stories, information, case studies and guides about your brand thus it makes the first impression the best and forces people remember your brand for a longer time.

• It helps in bringing your brand at the first choice in a vast online space.
• It helps in building a real connection with your audience by focusing on their needs.
• It helps in giving your business a voice that stands out for a longer time.
• It helps in keeping people coming back to your brand by sharing valuable and engaging content.

Challenges in Content Marketing

Examples of Famous Brands Using Content Marketing Strategy

Here is the list of Top 5 Famous Brands Using Content Marketing Strategy;

1. HubSpot

If you have searched for content marketing then you definitely came across this website. HubSpot is a marketing tools seller website for business owners to leverage their content marketing strategy to the next level with their tools.

HubSpot is a perfect example of a brand using content marketing for promoting its products.

2. Canva

Canva is a famous graphic designing tool which offers a wide spread free and paid templates for creating effective and eye-catching logos, graphics, post banners, thumbnails and social media posts.

Canva is spending too much on blogs which are a part of content marketing for making the brand awareness among the people.

3. Nike

Nike has spent a lot of budget on Content marketing for making a brand voice amongst the people in European countries.

It is a famous product selling website offering high quality shoes, knickers, jeans, shirts and much more

4. Airbnb

Airbnb is a famous multinational company which offers a connection network between travellers and property owners for renting their rooms, houses and hotels.

Instead of traditional marketing, Airbnb also focuses on content marketing in the form of blogs, storytelling which includes true experiences of travellers and user implementing user generated platforms for its brand voice.

5. Duolingo

Duolingo is a language learning platform which offers courses, lessons, quizzes, and gamified features to make learning easier for newbies. 

This platform’s social media posts, app notifications and prompts are full of humour. It makes its content marketing even more interesting amongst people.

FAQs About Concept of Content Marketing in Digital Marketing

Here are the common FAQs about Content Marketing;