What are Different Challenges in Digital Marketing: Deep Dive With Solution

Everyone wants to remain comfort in life, whether it is business, career or a personal goal he wants to be in a safe zone. But it is not possible to have a stable zone in digital marketing as it is a wise saying that mountains look beautiful when they are far away. By just knowing about the advantages of digital marketing you can not attain benefits from online marketing because there are a lot of challenges that are ready to disturb you in promoting your products or brand. Let’s uncover these main challenges in detail and find solutions to each and every one of them.

Top 10 challenges in digital Marketing in digital marketing

A digital marketer faces several challenges in digital marketing because he is working on different digital platforms and at the same time he is building strategy for every platform according to their algorithm and audience.

The main Challenges in digital marketing are understanding the right Audience, Content Creation, choosing the right platform, understanding different digital marketing tools, security issues, Following Trends, Mobile Friendly Content Strategy, Hiring Top talents, Adapting The Right Strategy, Technology Changes.

 1. Understanding The Right Audience

If you want to become a successful digital marketer or want to take benefits from digital marketing then you will definitely not miss to focus on finding the right Audience in different digital platforms including Facebook, Instagram, google, YouTube, linkedin, and TV audience. Now how you will find your audience, this is very important because Facebook, TV or Instagram is mostly viewed for entertainment purposes, while Google and YouTube is mostly visited by those who are seeking to collect information on something that is not easily accessible. Almost all business owners make these minor mistakes while doing online marketing for their products. They do not focus on reaching the right Audience and then complain that digital marketing is just a waste of time. For example, if you are selling a wordpress plugin and choose Instagram (which is recommended for fashion and lifestyle) for running ads then how can you get sales when your campaigns are not presented to the right Audience.

Solution: 

1. Understand the online worth of your business.
2. Do research on how your competitors are marketing products.
3. Choose the right platform for optimizing or advertisement of products.
4. Before investing on ads or Optimization don’t forget to focus on audience attraction.

2. Content Creation

Content is the first impression and it is said that first impression is the last impression. If a product is displayed in an attractive and eye-catching way then it will straight away attract customers to buy. It is a wise saying that what is seen is what sells, 80-90% people buy products without research by just an attractive display of products. It has been seen that people decide on things more quickly when they see their desired product. When a product is not represented well then how customers will pay attention. Sometimes a product fulfills customers’ needs but they do not buy it just because it is not presented to them in a way they want. Content creation includes writing articles and product details, making images and videos etc. Make polls and allow your audience to vote for the betterment of products and different brands etc.

Solution:

1. Find out the best way to describe your products which can be done through articles, images and videos.
2. Research on Audience desire to see the product, for this purpose you can check social media engagements of customers on different posts.
3. Use high quality and mobile friendly images and videos

3. Choosing The Right Platform

When you have a strategy then you will have to choose the digital platforms at which your audience is more likely to visit, interact, engage and share their thoughts. If a platform is chosen randomly then sometimes it behaves very harshly because each platform has its own algorithm Challenges which may bring no sales and leads from a high invested campaign. This can be said that platform choice is the most difficult and important challenge in running a digital campaign. A person should be very careful before selecting a digital platform for his campaigns and he should remain active on different digital platforms like Google, Famous websites, Facebook, Instagram, linkedin and YouTube for a month or two before launching a digital campaign.

Solution:

1. Do Research on different digital platforms.
2. Check audience engagement, interaction and ads ratio.
3. Publish funny memes and other stuff regularly and see engagement level on your brand or product.
4. The platform which gives better data on analytics chooses that platform and starts your strategy.

4. Digital Marketing Tools Knowledge:

Having knowledge of different digital marketing tools serve as a weapon in the war. As you can’t win a war without having sharp weapons, a digital marketing campaign can not deliver results without knowing digital marketing tools. These tools provide widespread data, analyzing and filtering insightful data is very challenging in digital marketing campaigns. You will need to use multiple tools like analytics, CRM and email marketing tools. It is not possible for all of them to work in a cohesive mood. One will be and the other will be down which is a major issue in a campaign set up. Now if a person is new in digital marketing then he will totally rely on these tools which sometimes bring bad results because research is needed to perform well in digital marketing. In the end all these digital marketing tools are paid and there must be a tight budget to focus on campaigns with the help of different tools.

Solution:

1. Almost all Digital Marketing tools are available in share price go and get it use it carefully without uploading security data.
2. YouTube and Google is biggest source of gaining knowledge on different tools 
3. Research and find the most important and reliable tools.

5. Security Challenges in digital marketing 

In a business, customer security is the major concern because when a customer feels safe in purchasing a product then he can become a repeat buyer. The Internet is full of scammers and bugs building up trust takes time and in generating sales through digital marketing in the first period is very challenging. Customers are always hesitating in doing online shopping because they are afraid of security issues. As the customers provide emails, phone number and their payment infos while online transactions can be stolen or hacked. Different cyber criminals install malware in marketers’ systems through links and lock them in their own tools, data and platform unless a ransom is given to them. Thus online marketing is well directed by a professional digital marketer and as the data is everything in the online field thus newbies should be very careful while doing online marketing. Almost all marketers are using third party tools which can significantly become a resource for data hacks and breaches.

Solution:

1. Invest in cyber security measures.
2. Stay up to date with the softwares and use strong authentication methods
3. Remain focused on taking upgraded security trends

6. Follow Trends

Digital Marketing trends deal with the changing and updating of online campaigns. It can be challenging because trends often evolve very rapidly because if something is popular today it will not be tomorrow and marketers should remain focused to keep up with it which requires a lot of engagement experience on social media, competitor strategies, and industry developments. Moreover, following trends can also bring risks—what works for one brand might not work for another, and just focusing on every new trend sometimes causes fatigue in the audience. In addition to this, new trends often demand learning new skills and tools management, investing time in quick learning and adaptation can be very challenging in digital marketing campaigns. But following trends and remain balanced with having a long term marketing strategy is a key in brand awareness and gaining desired results from online marketing.

Solution:

1. Stay active on social media platforms.
2. Catch every trend at first sight.
3. Make changes in campaign with every new trend.
4. Follow trends with high demanding keywords.

7. Remain Mobile Friendly:

According to a research on Google.com traffic 73.66% of total traffic use mobile devices. It need to be kept in mind that this is a huge amount to focus on making mobile friendly content which can be images, videos and pdf documents, PowerPoint presentations etc. it is the biggest challenge because when someone focus on desktop size the quality is distributed for mobile and if he adopt mobile friendly then he can’t ignore the remaining 26.34%. For this purpose a marketer will have to focus on different tools which align size and quality for both mobile and desktop which is a headache. A marketer deals with plenty of tools used to resize the images and videos so that they can be used for both desktop and mobiles.

Solution: 

1. Use unique images and videos for both mobile and desktop.
2. Understand tools for making content mobile friendly.
3. Try different formats and check on mobile and desktop before launching and campaign.

8. Adopting the Right Strategy 

Strategy is a vital step in campaign set up and if this strategy is made on the basis of  complete research on competitors, platforms, tools and data analysis then it can be a well directed strategy and this is the biggest challenge of all in the digital marketing field. Most of the digital marketers do not focus on homework and set up a campaign without having proper strategy which leads to the waste of time and money. As the technology is changing day by day, thus integration of these new technology trends into the existing frame of strategy not only requires hard work but also investment of time and money in learning and adopting new skills. Sometimes you will be at the end of building a good strategy and a new technology trend will demolish the whole process and you will not be able to resist that change because it can bring a disaster to your strategy thus strategy building is hard nut to crack in online marketing.

Solution:

1. Always stay one step ahead of your competitors by doing research.
2. Learn new skills and tools required for building strategy.
3. Stay up to date with the latest technology trends.
4. Actively check the social media platforms for updating strategy accordingly.

9.  Technology Changes

One of the most important challenges in digital marketing to understand with immediate effects is technology evolution because online marketing is completely dependent on technological devices and platforms. Each platform has its own tech trends and adoptions. A strategy made a week ago can not work on the next week without proper research. This is the era of innovations and technology is changing very rapidly thus keeping up with the technical changes is the most challenging factor in setting up and launching digital marketing campaigns. One should be very careful about checking new tech trends before launching a campaign.

Solution:

1. This is a big problem but its solution is very simple: stay active on all those platforms which are in usage for the target audience.
2. Adopt all the trends very quickly for taking enough benefits 

10. Hiring Top Talents

All of the above challenges are of course very important to focus during a campaign. But after reading and knowing the challenges in digital marketing no one can do online marketing without proper learning or hiring an expert. Now as the time is everything, if a business owner focuses on learning digital marketing skills then he will not give enough attention to the business deals. It leads to hiring top talent in digital marketing which can be a budgetary challenge for a business owner. But this is very important to have a digital marketing expert along with this journey because if a person has experience and he knows how effectively a campaign can give ROIs then he will definitely can bring leads and sales through his experience which can be useful. Thus in online marketing hiring top talent is the most difficult challenge to solve because no one knows that a person he is hiring is capable of doing the work he is paid for. Finding one proper digital marketer from a thousands is always challenging.

Solution:

1. Create a Job description in which you will explain your goals.
2. Post the job details on LinkedIn and other platforms.
3. Scan the resumes, check their previous work and knowledge.
4. Bring the applicant to a zoom meeting, explain your goals and then ask him to provide the solution. If he performs well on explaining then he will definitely do it better.