Best World Cup Marketing Campaigns

If you are like us, the World Cup brings out the sports fan in you and gets you excited for the summer sports season. While there are thousands of businesses looking to profit from the upcoming events, which campaigns will bring in the most money and attention?

In this comprehensive guide to World Cup marketing, we will take you through the best marketing campaigns and tips in the game’s history.

Whether you are a brand sponsoring a team or just cheering for your favorite country, it is important to develop an effective marketing strategy. This article will explore some of the best World Cup marketing campaigns and how you can replicate them for your business.

What is the World Cup Marketing Campaign

There are so many World Cup marketing campaigns that it can take time to decide which is the best. However, regardless of which campaign you choose to follow, you should keep a few things in mind.

First and foremost, make sure your campaign is interactive. This means ensuring users can participate in the campaign on some level. Whether through voting or creating content, ensure your users are engaged and feel like they are a part of the story.

Another important thing to keep in mind is timing. Your World Cup marketing campaign should start happening after the tournament starts. It should continue throughout the entire event. This way, you can create an emotional connection with your fans and make them want to support your team even more.

Finally, make sure your budget is limited but effective. No matter how much money you throw at a World Cup marketing campaign, it will only work if it is well executed. Make sure your efforts go into creating meaningful content and designs instead of spending money on flashy visuals or overly-expensive ads.

Best World Cup 2022 Marketing Campaign

The 2022 World Cup is set to take place in Qatar, and the marketing campaign for the event has been extremely active. Several different advertising campaigns have been released, but we have narrowed it down to five of the best.

  1. Adidas – The “Made For Qatar” campaign features Emir Sheikh Tamim bin Hamad al-Thani and his family. The ads show the beautiful country and its many natural attractions, such as the Gulf Coast and Gas Fields.
  2. Coca-Cola – The “Refresh for 2022” campaign centers around three slogans: “Looking Forward to It,” “#ForTheWorld,” and “Let’s Get Ready To Party.” This ad features celebrities like Usher and Neymar promoting the drink across social media platforms.
  3. McDonald’s – One of the most popular World Cup commercials features Ronaldinho and Kaka. They star as part of a team of football stars who compete in a tournament against kids worldwide.
  4. Hyundai – Their ad revolves around “Discover Qatar 2022” and showcases some of Qatar’s famous landmarks, like Lusail City Centre and Pearl Lagoon Marina, as well as its amazing beaches.
  5. Visa – This ad features drone footage of Qatari desert scenery, accompanied by lyrics from Ed Sheeran’s song “Shape Of You.”

Louis Vuitton Marketing Campaign With Messi & Ronaldo

The two world-class football stars who starred in the Louis Vuitton World Cup 2022 campaign were Lionel Messi and Cristiano Ronaldo. The duo appeared on Chessboard Game, in television commercials, and even in a dedicated magazine for the event.

The campaign was designed to show off the many facets of both players, from their on-field brilliance to their luxurious lifestyle. For Messi and Ronaldo, it was important to convey that they are not just athletes but people with interests outside of soccer.

One of the most popular elements of the Louis Vuitton World Cup 2014 campaign was the use of social media channels. The stars frequently posted photos and videos of themselves enjoying traditional Latin American cultural activities such as salsa dancing or visiting religious shrines. This allowed fans to get closer to the players and learn more about their lives away from football fields.

The Louis Vuitton World Cup 2022 campaign successfully reached its target audience. Not only did it generate excitement for the tournament itself, but it also made celebrities like Messi and Ronaldo more well-known across the globe.

Kia – #KiaInspireTogether World Cup Marketing Campaign

The #KiaInspireTogether World Cup Marketing Campaign is a great way to show your support for your favorite team. The campaign includes TV ads, online content, and social media activity.

TV ads feature stars from different countries talking about their love of soccer and excitement for the World Cup. Online content features articles about the teams participating in the World Cup, quotes from players and coaches, and videos of exciting matches. Social media activity includes posts about the World Cup on Instagram, Facebook, Twitter, and YouTube.

The #KiaInspireTogether World Cup Marketing Campaign is a great way to show your support for your favorite team.

Hisense – “Perfect Match” World Cup 2022 Marketing Campaign

Hisense is the official sponsor of the World Cup 2022, and they have devised a clever marketing campaign. The idea is that everyone can be a part of the World Cup celebrations.

The first phase of the campaign is called “Perfect Match.” It features celebrities like Gary Lineker and Eden Hazard posing with Hisense TVs. They are trying to show how fun World Cup watching can be, regardless of your TV size or format.

In the second phase of the campaign, called “One Voice,” Hisense is teaming up with different groups worldwide to promote peace and understanding through soccer. So far, they have partnered with Amnesty International, Save The Children, and UNICEF.

Both phases of the campaign are cool, and they will help get people excited about World Cup 2022.


There is no doubt that the World Cup is one of the biggest sporting events in the world, and with good reason. Not only is it a chance for countries to compete against each other on the global stage, but it is also an opportunity for businesses to get involved and promote their products or services. Ads featuring international stars like Lionel Messi were released on social media platforms like Facebook and Social Media. Their country at the World Cup tournament.

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